Welcome to Romania – Europe's (still) best-kept secret

Romania is a land of unexpected contrasts, where medieval history, unspoiled nature, rich traditions and modern developments coexist. Whether you’re exploring fairytale castles in Transylvania, gliding through the waters of the Danube Delta, marvelling at the painted monasteries of Bucovina, or live the vibrant culture of Bucharest, every place you visit in Romania tells a different story.

Safe, welcoming and increasingly accessible - Romania is Europe’s next great destination for adventure, culture and relaxation.

Why visit Romania? These lesser-known facts will leave you wanting for more

Year-round destination

Winter skiing, spring hikes, summer beach parties and autumn wine tours - all possible in Romania thanks to its temperate climate

11 UNESCO Treasures

From the Danube Delta’s natural beauty to Transylvania’s fortified churches, the country boasts of rich heritage

Unspoiled countryside

More pristine landscapes and rural traditions than anywhere else, often referred to as 'Europe's last virgin ecosystems'

Eclectic gastronomy

Hearty Romanian dishes and wines surprise and delight, blending Balkanic, Turkish, Hungarian and Slavic cuisines

And if that's not enough, maybe these bucket list-worthy places and experiences will catch your eye
Brasov - A national geographic top pick for 2025

Thanks to its brand new airport and easy train connections to Bucharest, Brasov is the best entry point into Transylvania's magical land. Spoiler alert: no vampires (left) here! Instead, the city will charm you with its cobbled streets, unique history and breathtaking viewpoints.

Romanians call Carpathians 'the lungs of the country' - so get ready to take in the crisp mountain air in Brasov while you delve into the stunning Bucegi and Piatra Craiului national parks, in the southern Carpathians, or make new furry friends at the Libearty Bear Sanctuary.

THE MERRY CEMETERY - A CELEBRATION OF LIFE (AND DEATH)

This one-of-a-kind place lying in the living museum of Romania, Maramures, turns the concept of death on its head through art and traditions. Instead of a grey mourning vibe, here you will encounter vibrantly painted oak crosses adorned with poetic (and often funny) epitaphs and scenes from the daily life of Romanian peasants.

For the locals, death offers an opportunity to celebrate the lives of those who have passed - and they do so with creativity and humour, offering a true mirror into our unique traditions and heritage.

VIA TRANSILVANICA TRAIL - THE 1400KM "ROAD THAT UNITES"

Compared to other trails like El Camino de Santiago or the Way of St. James, this is more than a long-distance trail - it's a journey through Romania's soul. Connecting our historical regions diagonally from Bucovina to Muntenia, it's a unique experience that can be explored by hiking, cycling or horse riding, following each km marked by carved andesite stones that form an open-air gallery.

The 'road that unites' is a social project reviving remote communities on the brink of extinction through travellers who immerse in the peaceful Romanian village life, where simple joys like local produce, nature's quietness and hospitality still thrive.

Now that you know why to come, explore Romania’s key regions to see what fits you best

Maramures
Bucovina & Moldova
Wallachia & Bucharest
Dobrogea & Danube Delta
Crisana & Banat